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Skift Take: Cruise lines and live events are giving influencers insider access to reach young audiences. Certain partnerships have sparked backlash from paying guests. … [Read more...]

Skift Take: A single resort opening is reshaping how an entire destination's hotels renovate, price and package their rooms — well before its doors open. … [Read more...]

Skift Take: Minor Hotels built its Vietnam business around overseas travelers heading to the beach. Now rising domestic travel, corporate business and meetings are giving the hotel group a reason to move into Hanoi and Ho Chi Minh City. … [Read more...]

Skift Take: Live tourism is much bigger than the events themselves. The industry now has to decide how to organize around it. … [Read more...]

Skift Take: Segmenting premium fares already works on United's long-haul routes. Extending it to domestic flights bets that business travelers will pay more for flexibility even on shorter trips. … [Read more...]

Skift Take: Creator marketing has already proved it can generate attention. The next phase is building the system that connects attention to revenue. … [Read more...]

Skift Take: The four new Verified Net Zero Hotels are based in Stockholm and Copenhagen, reinforcing the scheme's Nordic skew and highlighting a key bottleneck in scaling decarbonization: access to renewable energy. … [Read more...]

Skift Take: Choice CEO Dom Dragisich will need to show that Harvest Hosts, a list of a half-million RV users, converts into hotel stays. Otherwise, he's drifting from the "top priority" he set after taking the job of driving net rooms growth. … [Read more...]

Skift Take: Accor is betting heavily on its franchise model, and the Group's global chief franchise officer, Leire Leoz, says growth only works if owners see real value. Her focus is on hotel performance, stronger brand standards, simpler support, and giving franchisees more reasons to stay and invest again. … [Read more...]

Skift Take: Airbnb is not a first-mover in AI launches. That's OK: Kayak wasn't a first-mover in metasearch. The issue isn't necessarily timing, but whether Airbnb can offer AI products that are better than its rivals. … [Read more...]

Skift Take: The expected return of international travelers and a busy events calendar give hope for a Q4 recovery. … [Read more...]

Skift Take: Airbnb and Booking.com charge no guest fees. But Vrbo has stated that it will keep guest fees, although the amounts will be flexible. That lack of specificity will stoke host anger because this gives hosts little visibility into the actual prices their guests will have to pay. … [Read more...]

Skift Take: Hilton CIO Michael Leidinger believes the OTAs' decline will benefit hotels, even while conceding that AI agents will likely charge commissions, too. The difference is that Hilton will get more bookings on its site and app. … [Read more...]

Skift Take: Join Skift and industry leaders for a webinar exploring how AI is changing hotel discovery and booking. Learn how travelers are using and trusting AI, why accurate property information matters more than ever, and what hotels can do now to ensure they're accurately understood, confidently recommended, and easily booked. … [Read more...]

Skift Take: The most important decisions influencing the future of travel don't happen in a vacuum. Put the leaders making them in one room, and the overlaps become obvious. … [Read more...]

Skift Take: India is looking east to solve a problem that has been forcing its airlines to fly west the long way around. … [Read more...]

Skift Take: The most important decisions influencing the future of travel don't happen in a vacuum. Put the leaders making them in one room, and the overlaps become obvious. … [Read more...]

Skift Take: The most important decisions influencing the future of travel don't happen in a vacuum. Put the leaders making them in one room, and the overlaps become obvious. … [Read more...]

Skift Take: Booking Holdings has spent years trying to stitch a trip together across separate apps. Lola wagers one assistant built from scratch, with a membership model and human concierge service, can finally hold it together. … [Read more...]

Skift Take: Despite grappling with a surge in high fuel costs, Alaska Airlines is doubling down on premium travel with more business class seats across its fleet and the introduction of premium economy. … [Read more...]